Diana M.

Chief Digital Officer | Food delivery platforms | Micromobility


I am passionate about building and scaling tech-enabled businesses that disrupt traditional sectors. Having spent the last 9+ years leading global companies through hypergrowth, my key success factor...see more

  • Information Technology Data & Telecom
  • Mobility & Transportation


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Chief Digital Officer

2 years
Current position
Feb 2020 - Present
Leading the Group´s digitalization objectives in close collaboration with the CEO and other senior executives. I also head up the Group´s digital transformation business unit.

Managing Director & Co-Founder (Exited - acquired by Bird in Jan 2020)

11 months
Feb 2019 - Jan 2020
Headquartered in Berlin, we raised 50M Euros in 2019, Europe´s largest Series A, launched a fleet of next-generation electric kick-scooters across 7 countries and became market leaders ...see more

Managing Director Spain

4 years
May 2015 - Feb 2019
Role: - Founder: Leading Deliveroo in Spain since starting its operations in 2015. - MD: Fully responsible for the country P&L and strategy. Driving local execution via a team of over ...see more

General Manager Spain

Zipcar (Avis Budget Group)
4 months
Jan 2015 - May 2015
Zipcar is the world's leading car sharing network and part of the Avis Budget Group. Achievements: - Turnaround and restructuring of existing operations and team - Achieved company wide...see more

Director of Global Business Development & Sales

3 years
Apr 2012 - Dec 2014
Fon is the world´s largest WIFI sharing network offering end users easy, cheap and seamless access to the internet when they are on the move around the globe. Achievements: - Tripled re...see more

Corporate Strategy & Business Development Manager

4 years
Dec 2007 - Mar 2012
Heading corporate strategy planning and supporting international business development at Spain´s leading IT services company (2.5 €bn revenues, listed IBEX-35, over 35.000 employees and...see more

Management Consultant

L.E.K. Consulting
2 years
Dec 2005 - Dec 2007
Retained in assignments for some of the world´s leading private equity firms and Fortune 500 companies in corporate strategy, business unit strategy, strategic planning process, and inn...see more

International Project Manager

World Leadership Alliance - Club de Madrid
2 years
Dec 2002 - Dec 2004
Composed of 80 former Presidents and Prime Ministers from 56 countries, the Club de Madrid is the world’s largest forum of former Heads of State and Government. It is an independent non...see more


1 year
Dec 2001 - Dec 2002
Analyst in the Policy Planning team at the Private Office of the NATO Secretary General in Brussels.

Industries, roles and expertise

Industry experience

  • Information Technology Data & Telecom
  • Mobility & Transportation


  • Business Development
  • Technology Development
  • Agile
  • Digital Transformation
  • Results Oriented
  • Business Growth
  • Sales and Marketing
  • Consulting