David P.

Director, Co-Founder


Sales leadership and market execution expert with 20 years of industry experience and a track record of delivering results. Highly skilled in managing target driven sales and category management teams...see more

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage
  • Retail & Ecommerce


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Director, System Capabilities

The Coca-Cola Company
1 year
Jan 2019 - Jan 2020
Advanced our system capabilities by collaborating with internal teams and customers to identify capability opportunities and build/ deliver platforms to enable our goal to be our custom...see more

Director, Co-Founder

Electric Brands Inc.
4 years
Current position
Oct 2018 - Present
Canadian born and raised, a proudly independent company. No corporate mandates over here! We’re just a few friends joining forces with one purpose...to bring people together and spark ...see more

Director - Category Management

The Coca-Cola Company
6 years
Dec 2012 - Jan 2019
• National Lead for Category Management within the Coca-Cola system. • Advise national retailers at executive level regarding beverage category growth strategies • Direct Category Man...see more

Regional Manager - Glaceau vitaminwater + smartwater

The Coca-Cola Company
5 years
May 2008 - Nov 2012
• Overdelivered on national sales objectives including: 2009, 2010 + 2011 business plan: volume and system gp as well as achieving national category market share dominance. • Created an...see more

National Account Executive

Coca-Cola Enterprises
5 months
Dec 2007 - May 2008
• Managed the sales relationship with national banners. Portfolio included: HDS, Gateway Newsstands, Canex, Everything For a Dollar and A Buck or Two. • Tasks included: Sales reporti...see more

District Sales Manager

Coca-Cola Enterprises
4 years
Mar 2004 - Dec 2007
• Surpassed company sales team targets for 2004, winner of best territory (Ontario)–2004, successful bidding and execution as exclusive beverage supplier of 2004 Bell Canadian Open, M...see more

Sales roles - Various channels

Coca-Cola Enterprises
6 years
Dec 1997 - Mar 2004
Various Sales Roles with increasing scope of responsibility across all channels. Including: large format sales, Food service account management, Prospecting new business

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Food & Beverage
  • Retail & Ecommerce


  • Business Analysis
  • Business Strategy
  • Leadership
  • Marketing
  • Management
  • Marketing Strategy
  • Sales
  • Team Leadership
  • Sales Management
  • Direct Sales
  • Leadership Development
  • Solution Selling
  • Strategy Development
  • Staff Development
  • Brand Development
  • Trade Marketing