Colin S.

Digital Marketing | Strategy

United Kingdom

The retail, consumer goods and healthcare industries will change more in the next 10 years than they have in the last 40. One primary force is responsible for this - Digitalization. I work with compan...see more

  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Professional Services
  • Retail & Ecommerce


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice



Simavita Limited
5 years
Current position
Aug 2017 - Present
Working with Simavita to bring innovation to the global diaper industry through their 'smart' technology that revolutionises the consumer and retailer benefits of bodyworn disposable di...see more

Helping Businesses Develop Online Presence & Sales

5 years
Current position
Jul 2017 - Present
Working with clients to improve online visibility and increase Ecommerce sales. Having grown a successful online business from scratch to in excess of £1m turnover and a profitable busi...see more

Founder & CEO

Allanda Ltd.
12 years
Jan 2006 - Jul 2017
Founder & CEO - Allanda Ltd. - Specialist Online Healthcare Products Supplier. Built company from start up and developed consistently to become one of the leading businesses within it'...see more

Interim Manager

Stickland Consulting
3 years
Dec 2005 - Dec 2008
Worked as an Interim Manager for 2-3 days per week to supplement income whilst Allanda grew from start up to positive cashflow generating business. Focussed on Strategic Consulting and ...see more

Marketing Controller (Director)

SCA Hygiene Products UK Ltd
3 years
Aug 2002 - Oct 2005
Member of Personal Care Division UK management team, reporting to Managing Director. Responsible for developing and implementing marketing and business strategy to achieve UK business g...see more

Channel Manager

SCA - Hygiene and Forest Products Company
1 year
Dec 2001 - Dec 2002
Responsible for developing and implementing marketing plans for Tena brand in Retail channel. Marketing Budget: £5 million Key Achievements: • Responsibility for full marketing mix incl...see more

Trading Marketing Manager

2 years
Dec 1999 - Dec 2001
Responsible for the development and implementation of marketing and promotional strategy for the Small Electricals and White Goods product groups, as well as providing input into range ...see more

Marketing Manager

Arcom Embedded Control Systems
< 1 year
Dec 1999 - Dec 1999
Marketing Manager responsible for working with partner companies (e.g. Microsoft, IBM) to promote use of embedded micro computer and control systems. Today we refer to these systems as ...see more

Business Unit Manager - Consumer Medical Products

Beiersdorf UK Ltd
2 years
Dec 1997 - Dec 1999
Profit/loss responsibility for marketing and sales of consumer medical products (OTC) sold via national retailers and independent pharmacies. Management of 2 Direct Reports. Marketing b...see more

National Account Manager - Tesa

1 year
Dec 1996 - Dec 1997
Responsible for co-ordinating and developing company activities in major accounts, in addition to leading and supporting a team of 3 Area Sales Representatives. • Selected as one of ten...see more

Marketing Manager - Tesa

1 year
Dec 1995 - Dec 1996
Responsible for devising market strategy, implementing sales and marketing plan and managing marketing budget. • Achieved business development of +15% in 12 month period in mature, high...see more

Product Manager - Tesa

2 years
Dec 1993 - Dec 1995
• Increased sales of double sided tape to distributors by 10% by developing training programme and support materials. • Ran product development project for specialised product variant. ...see more

Industries, roles and expertise

Industry experience

  • Healthcare Wellness & Fitness
  • Information Technology Data & Telecom
  • Professional Services
  • Retail & Ecommerce


  • Business Development
  • Marketing
  • Marketing Strategy
  • Marketing Communications
  • Budgeting
  • Forecasting
  • People Management
  • Business Planning
  • Customer Relations
  • Sales Management
  • Strategy Development
  • Pricing
  • Brand Development
  • Market Planning
  • Category Management