Can K.

Global Marketing Director | FMCG, Retail, Home Appliances


Global Marketing Executive with Marketing responsibility experience across many categories in FMCG, Retail and Home Appliances / Consumer Electronics. Defined marketing strategies with omni-channel in...see more

  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Global Marketing Director

3 years
Current position
Dec 2019 - Present
- Maximized ROI by delivering an incremental contribution of 7M USD in 8 months with 0,16M USD spent. - Set marketing strategy and priorities in alignment with company goals and industr...see more

Head Of Global Marketing

6 months
Jun 2019 - Dec 2019

Head Of Marketing

La Lorraine Bakery Group NV
3 years
Apr 2016 - Jun 2019
Reporting to GM. Management Committee Member. Two direct reports: Category & Brand Marketing Manager and Trade Marketing Manager - Established La Lorraine brand in Turkey. Upon studies ...see more

Category & Shopper Marketing Manager

Groupe SEB
2 years
May 2014 - Apr 2016
Head of Category Management and Shopper Marketing, with responsibility of All Categories. - Defined strategies and agenda for all categories (Linen Care, Home Care, Personal Care, Kitch...see more

Category Marketing Manager

Imperial Tobacco
1 year
May 2013 - May 2014
- Set each category strategy and agenda, revisited product portfolio priorities for each channel and executed complementary 4P+C tactics - Built and executed “Total Tobacco Strategy” in...see more

Trade Spend

2 years
Mar 2011 - May 2013
• Maximized volume (12% growth), net revenue (20% growth) and net price (7% growth) by optimising trade spend strategy • Maximized SKU penetration and distribution by designing channel ...see more


1 year
Jan 2010 - Mar 2011
- Re-defined positioning of Otobilim, set marketing strategy and priorities, reached customers across all touch points that delivered 30% customer base expansion and 40% volume growth ...see more

Retail Sales Territory Manager

2 years
May 2008 - Jan 2010
- Achieved sales volume increase to 143 mn lt (5% growth) and revenue to 530 mn TL, by implementing customer value proposition in the field while ensuring sustainable long-term growth w...see more

Industries, roles and expertise

Industry experience

  • FMCG (Fast Moving Consumer Goods)
  • Retail & Ecommerce


  • Market Research
  • Business Strategy
  • Business Development
  • Marketing
  • Management
  • Marketing Strategy
  • Sales
  • Budgeting
  • Business Planning
  • Product Management
  • Strategy Development
  • Pricing
  • Customer Retention
  • Trade Marketing
  • Shopper Marketing
  • Dealer Management