Can K.
Global Marketing Director | FMCG, Retail, Home Appliances
Global Marketing Executive with Marketing responsibility experience across many categories in FMCG, Retail and Home Appliances / Consumer Electronics. Defined marketing strategies with omni-channel in...see more
- FMCG (Fast Moving Consumer Goods)
- Retail & Ecommerce
€300
/hr
- Pre-vetted expert
- Confirmed hourly rate
- Available on short notice
Experience
Global Marketing Director
HotelsPro3 years
Current position
Dec 2019 - Present- Maximized ROI by delivering an incremental contribution of 7M USD in 8 months with 0,16M USD spent. - Set marketing strategy and priorities in alignment with company goals and industr...see more
Head Of Global Marketing
HotelsPro6 months
Jun 2019 - Dec 2019
Head Of Marketing
La Lorraine Bakery Group NV3 years
Apr 2016 - Jun 2019
Reporting to GM. Management Committee Member. Two direct reports: Category & Brand Marketing Manager and Trade Marketing Manager - Established La Lorraine brand in Turkey. Upon studies ...see more
Category & Shopper Marketing Manager
Groupe SEB2 years
May 2014 - Apr 2016
Head of Category Management and Shopper Marketing, with responsibility of All Categories. - Defined strategies and agenda for all categories (Linen Care, Home Care, Personal Care, Kitch...see more
Category Marketing Manager
Imperial Tobacco1 year
May 2013 - May 2014
- Set each category strategy and agenda, revisited product portfolio priorities for each channel and executed complementary 4P+C tactics - Built and executed “Total Tobacco Strategy” in...see more
Trade Spend
PepsiCo2 years
Mar 2011 - May 2013
• Maximized volume (12% growth), net revenue (20% growth) and net price (7% growth) by optimising trade spend strategy • Maximized SKU penetration and distribution by designing channel ...see more
Marketing
OPET1 year
Jan 2010 - Mar 2011
- Re-defined positioning of Otobilim, set marketing strategy and priorities, reached customers across all touch points that delivered 30% customer base expansion and 40% volume growth ...see more
Retail Sales Territory Manager
OPET2 years
May 2008 - Jan 2010
- Achieved sales volume increase to 143 mn lt (5% growth) and revenue to 530 mn TL, by implementing customer value proposition in the field while ensuring sustainable long-term growth w...see more
Industries, roles and expertise
Industry experience
- FMCG (Fast Moving Consumer Goods)
- Retail & Ecommerce
Expertise
- Market Research
- Business Strategy
- Business Development
- Marketing
- Management
- Marketing Strategy
- Sales
- Budgeting
- Business Planning
- Product Management
- Strategy Development
- Pricing
- Customer Retention
- Trade Marketing
- Shopper Marketing
- Dealer Management