Brad W.

Senior Vice President & General Manager | Computer Hardware

United States of America

I love building businesses, assembling high performance teams and exceeding expectations. For twenty years, I’ve had the pleasure to lead successful product marketing, sales, and operations teams fo...see more

  • Consumer Electronics
  • Electrical Equipments & Components


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Senior Vice President & General Manager

Razer Inc.
7 years
Current position
Aug 2015 - Present
Global P&L responsibility for the computer laptop, desktop, monitor and device division for Razer, Inc., an industry leader in premium gaming and entertainment consumer products. HKEX ...see more


JumpStart Group
9 years
Current position
Dec 2012 - Present
The JumpStart Group is a merry band of tenacious consumer product pros utilizing our crowdsourcing, operations, sales & distribution, marketing, eCommerce and PR experience to help our ...see more

Head of Sales and Business Development

OUYA, Inc.
2 years
Dec 2011 - Dec 2013
Recruited to start-up launch team and led all commercial aspects of this early-stage consumer product game company globally. From inception, developed global business strategy, market ...see more

Vice President, Sales Strategy

Activision | Blizzard
2 years
Jul 2010 - Sep 2012
Develop global commercial strategies for the package good and digital businesses for the Call of Duty, Skylanders and Bungie Brands. Annual revenues for these brands exceed $2.5B. • D...see more

Senior Vice President of Sales

Sega of America, Inc.
1 year
Dec 2008 - Dec 2009
Reported to the CEO and President, responsible for all sales and distribution functions for the Americas. Architected the North American strategy and product road-map. Managed 30 member...see more

Vice President of Sales

Midway Home Entertainment
6 years
Dec 2002 - Dec 2008
Direct North American sales efforts for console, handheld, and PC interactive entertainment products. Lead sales management team, customer service, channel marketing, and twelve indepe...see more

Director of Sales

Microsoft Corp., Xbox Business Group
3 years
Dec 1999 - Dec 2002
Senior leader hired to launch new console gaming business and services to North American retailers. Developed and executed all facets of category management including P&L management, ma...see more

Vice President of Sales

Konami Digital Entertainment
2 years
Dec 1997 - Dec 1999
Responsible for directing all North American sales and channel marketing plans for a $225M interactive entertainment business and $10M trade marketing budget. Led a 50 person team cha...see more

Regional Sales Manager

Mattel, Inc.
1 year
Dec 1996 - Dec 1997
Managed all East Coast retail partners representing ~50% of NA revenues. Developed and implemented comprehensive retail marketing plans, forecasting and promotional planning for Mattel’...see more

Industries, roles and expertise

Industry experience

  • Consumer Electronics
  • Electrical Equipments & Components


  • Competitive Analysis
  • Digital Strategy
  • People Management
  • Product Marketing
  • Direct Sales
  • Strategic Partnerships
  • Channel Partners
  • Digital Distribution
  • Multi-channel Marketing
  • Contract Negotiations
  • Channel Marketing
  • Channel Management