Aude F.

Brand Management | Digital Strategy | Brand Communication

France
English, French

Over the last eleven years, I have gained extensive international experience in marketing and digital strategy as well as global brand communications in the beauty, well-being, and lifestyle industrie...see more

  • Consumer Electronics
  • Digital & Broadcast Media
  • Healthcare
  • Retail & Ecommerce
  • ...

400

/hr
  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice

Experience

Head of Brand - Farmologie & Childs Farm

Childs Farm Ltd
2 years
Current position
Dec 2020 - Present
- Relaunch of the kind to skin kind to planet skincare brand Farmologiee - Definition and implementation of omnichannel communication campaigns for the Farmologie and Childs Farm brands...see more

Head of Brand Communications - Dremel France

Bosch France
5 months
Feb 2020 - Jul 2020
- Management and implementation of the 2020 global communication campaign for France (paid social, paid digital, website, PR and influencers) and adaptation of the local strategy in res...see more

Marketing & Digital Communications Consultant

Natural beauty, wellness and yoga brands
4 years
Current position
Mar 2019 - Present
Marketing and Digital Communication Strategy Consultant, Somasana Paris, 2020 Industry: Wellness & Yoga Consulting in branding and digital communication strategy (paid, owned, earned): ...see more

Global Senior Brand Manager - Winsor & Newton

Colart
2 years
Dec 2015 - Dec 2017
Responsibilities: Brand Strategy, NPD, Communications, Consumer Engagement & Content Creation Managing 1 Brand Manager, reporting to the Global Brand Director - Oversee and drive the g...see more

Global Senior Brand Manager

Nelsons
1 year
Jun 2015 - Jun 2016
• Drive Rescue Remedy’s 3-year new product development calendar (2015 to 2018) - £600k budget • Successfully launch Rescue Plus Lozenge, 1M units sold in 2015 across markets, including ...see more

Senior Brand Manager

Nude by Nature
2 years
Dec 2012 - Dec 2014
- Responsible for the portfolio strategy, P&L, launches and range renovation, +15% organic sales growth within the portfolio FY 13–14 - Develop and launch the Immortal Cream skincare br...see more

Global Brand Manager

Essilor
1 year
Dec 2011 - Dec 2012
- Develop and launch an anti-ageing ophthalmic lens called Crizal Prevencia in over 100 countries, in partnership with the Paris Vision Institute - Create the Crizal Prevencia Global B2...see more

Global Brand Manager

Imperial Tobacco
2 years
Dec 2009 - Dec 2011
- Manage a €400K annual A&P budget (online and offline) - Define the global digital, consumer engagement and merchandising strategies for 72 markets - Implement POS events with the Duty...see more

Global Assistant Brand Manager - Skincare

Sephora
< 1 year
Dec 2008 - Dec 2008
- Rationalise and optimise the marketing mix of the existing skincare range (52 SKUs) - Draft 5 concepts of products, write product copies for each SKU of the new range (35 SKUs) - Man...see more

Global Assistant Brand Manager - Biotherm - Skincare

L'Oréal
< 1 year
Dec 2008 - Dec 2008
- Define the marketing mix and visual identity of the Skin Vivo and Rides Repair Chroma-Lift ranges, assisting the brand manager - Brief agencies, proofread artworks, adapt advertising ...see more

Marketing Assistant

Match Supermarkets
< 1 year
Dec 2006 - Dec 2006
- Analyse the marketing mix of the retail chain - Realise merchandising competitive intelligence (competitive shopping in Budapest) - Analyse food trends, determine consumer needs and r...see more

Beauty Sales Advisor - Revlon Make-Up

Revlon
< 1 year
Dec 2005 - Dec 2005
- welcome and advise consumers based on their individual makeup needs, support consumers' brand loyalty - Exceed target sales by 20%

Industries, roles and expertise

Industry experience

  • Consumer Electronics
  • Digital & Broadcast Media
  • Healthcare
  • Retail & Ecommerce
  • Wellness & Fitness

Expertise

  • Copywriting
  • Brand Communication
  • Digital Copywriting
  • E-Commerce SEO
  • Budget / P&L
  • Budget & Cost Control