Anne W.

Strategic Marketing Lead | Food Retail


Experienced strategic marketing and business development professional in food industry. Worked for market leading players in (Dutch and) international food industry; Ahold, Cargill, Holland & Barrett...see more

  • Logistics & Supply Chain Distribution
  • Oil & Gas


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


Marketing Lead GEOS Europe

3 years
Current position
Jan 2020 - Present
Global Edible Oil and Solutions (GEOS) Marketing Lead for Cargill. Cargill is a supplier of edible oils and fats. Cargill's portfolio of refined oils spans the breadth of ingredients fo...see more

Head of Categories and Buying a.i.

Holland & Barrett Benelux
9 months
Aug 2018 - May 2019
Ad interim Commercial lead – Head of categories, sourcing, promotion and supply chain, Holland and Barrett Benelux, Amsterdam • Responsible for the total assortment (ca 5.000 sku’s) of ...see more

Strategic Marketing and Innovation Development (Global) a.i. Cargill Cocoa & Chocolate

1 year
Dec 2016 - Apr 2018
Development of strategic and commercial marketing processes and tools for customer and market centric thinking (trends, customers and categories in a BtB environment). Previous the prod...see more

Program Director Marketing & Assortiment a.i.

C.I.V. Superunie B.A.
1 year
Jan 2015 - Jun 2016
Responsible for the development of a complete new own brand concept, g’woon, to replace the whole range of current own brand products (Perfekt, Markant, Spar – 1200 products) in 1800 st...see more

Director Ahold Europe Sourcing support, lid European Sourcing MT

Ahold Europe
4 years
Jun 2011 - Jan 2015
• Responsible for the professionalism of the sourcing capability of Ahold Europe. • Developed ‘ One sourcing’: a toolkit for sourcing managers of Own Brand and National Brands, consisti...see more

Program Manager Sustainable Trade, Ahold Europe

1 year
Feb 2010 - May 2011
New Project Managers role, filled for over a year, reporting to Ahold CPO • Responsible for strategic plan 'sustainability of all Own Brand products' Ahold 2015 • Start made with deploy...see more

Senior Category Manager Convenience, Albert Heijn

Albert Heijn
3 years
Dec 2006 - Jan 2010
• Responsible for sourcing/procurement, product development / brand positioning, shelving, promotion and sales and margin of the categories: ready-made fresh meals, direct consumption A...see more

Sr. Manager AH Eigen Merken

Albert Heijn
3 years
Dec 2002 - Dec 2005
• Responsible for the marketing and positioning of the AH Own brands: Private label AH (NBE), AH Excellent (premium), AH Organic, AH Express (on-the-go) and EuroShopper (price entry). •...see more


5 months
Sep 2002 - Feb 2003
Sabbatical, a 6-month travel to Central and South America Sabbatical.

Category Manager Zuivel, Albert Heijn

3 years
Mar 2000 - Sep 2002
• Responsible for sourcing own brands and National Brands, • +/- €600 mln turnover • Product development / brand positioning products, shelving, promotion and private label and National...see more

Category Manager Drogisterij, Albert Heijn

2 years
Dec 1997 - Dec 1999
Responsible for sourcing, product development, shelving, promotions and private label and national brand sales and margin, of a section of the personal care assortment (Jr.) Category Ma...see more

Trainee Ahold, sales manager AH Store

9 months
Dec 1996 - Sep 1997
• Responsible for the operation of the departments of bread, pastries, cheese, meats and a restaurant • Manager of a team of 50 employees Verkoopmanager AH filiaal in Beek, Limburg.

Industries, roles and expertise

Industry experience

  • Logistics & Supply Chain Distribution
  • Oil & Gas


  • Business Strategy
  • Customer Insight
  • Change Management
  • Management
  • Strategic Sourcing
  • Purchasing
  • Global Sourcing
  • Sourcing
  • Pricing
  • Store Management
  • Trade Marketing
  • Category Management