Amit S.

VP & Country Head - Marketing (Appliances, Fans & Lighting)


A results-driven business leader with experience in some of the most competitive FMCG, Alco-Bev & Consumer Durables categories across multiple geographies/cultures. Also handled large teams in varied ...see more

  • Consumer Electronics
  • Electrical Equipments & Components
  • Machinery & Equipments


  • Pre-vetted expert
  • Confirmed hourly rate
  • Available on short notice


VP & Country Head - Marketing (Appliances, Fans & Lighting)

Bajaj Electricals Ltd
6 years
Current position
Mar 2016 - Present
For the 2,700 Cr ($ 400 Mill) CPG group that includes Fans, Lighting, Kitchen and Domestic Appliances, responsible for product marketing, developing annual marketing plan (ATL, BTL & Di...see more

VP & Business Unit Head - Fans (Sales & Marketing)

Bajaj Electricals Ltd
1 year
Oct 2014 - Feb 2016
Led a team of 153 and responsible for 700 Cr ($ 110 Mill) Fan BU’s revenue, profitability, working capital, distribution, product and marketing strategy. Set out the strategic plan (sho...see more

Director Customer Marketing

10 months
Jul 2013 - May 2014
“Chief of staff” to the division General Manager responsible for $ 600 M in sales, 5 million cases, spread across 9 states and 55 distributors. Drove and embedded key customer marketing...see more

Regional Business Manager

2 years
Feb 2011 - Jul 2013
Formulated sales strategies, maintained operating budgets/sales forecasts, and managed the overall execution of the sales plan for opportunity within Tier 2 cities for £ 9.8 M revenue a...see more

Marketing Strategy Manager

2 years
Oct 2008 - Jan 2011
Provided North American executives a comprehensive view of our key brands positioning within the marketplace and leveraged existing strengths to capitalize on valuable opportunities. Id...see more

Manager - Distributor Collaboration

2 years
Jul 2006 - Sep 2008
Collaborated with +35 distributors across the U.S. to share depletion and closing stock data to minimize out of stock, improve service levels utilization. Key contributor and working ca...see more

Product Commercialization Manager

Kraft Foods
1 year
May 2005 - Jul 2006
Managed commercialization process for a business spread across 100 SKU’s and generating revenues in excess of $ 50 M. Headed projects and teams to ensure delivery within quality, cost a...see more

Director - Business Development.

Jewelry Solutions
1 year
Dec 2003 - Apr 2005
Jewelry Solutions is part of a $ 100 Million company which is in the business of manufacturing diamond jewelry, trading, cutting & polishing diamonds. Held P&L responsibility and manage...see more

Program Manager

Visteon Corporation
3 years
Oct 2000 - Dec 2003
Utilizing project management skills, managed teams in launching multiple complex programs for our customers such as General Motors, Daimler-Chrysler, Honda and Nissan. Responsible for p...see more

Industries, roles and expertise

Industry experience

  • Consumer Electronics
  • Electrical Equipments & Components
  • Machinery & Equipments


  • Competitive Analysis
  • Business Strategy
  • Customer Insight
  • Business Development
  • Marketing
  • Project Planning
  • Management
  • Marketing Strategy
  • Sales
  • Forecasting
  • SAP
  • Supply Chain Management
  • Cross-functional Team Leadership
  • Strategy Development
  • P&L Management
  • Pricing
  • Brand Management
  • Retail Operations